This 100% Pure Anti-ageing Pomegranate Lipstick in Dahlia is formulated in a moisturising base of Shea and Cocoa Butters, with natural colour derived from organic fruit and vegetable extracts, including Plum, Cherry and Blackberry. With concentrated anti-ageing superfruits, such as Pomegranate and Cacao, and Vitamins C & E, this hydrating, highly pigmented, Deep Berry Red lipstick glides on smoothly, softens lips and gives a long-lasting, satin finish. In a consumer study*, 94% of participants agreed that this lipstick improved the appearance of lips and felt comfortable on their lips. Made in California, 100% natural, Vegan, Certified Cruelty-free, by both Peta and Leaping Bunny. *Consumer study conducted by 100% Pure.