Advertise on Super Kawaii Mama


Vintage Current (formerly known as Super Kawaii Mama) is Australia’s most influential and well-read vintage fashion and lifestyle publication. As an internationally recognized, leading fashion and lifestyle blog, Super Kawaii Mama was recently ranked as one of the Top 4 most influential style blogs in Australia by EditD and Ragtrader magazine; growing from strength to strength.

Written and created (est. 2008) by Australia’s premier Vintage Stylist and Model, Candice DeVille;

Vintage Current is not only one of Australia’s leading Fashion blogs, but home to this iconic personality.

With a strong readership and high influence factor, advertising with Vintage current offers you far more than a traditional banner campaign; it offers you the voice of an industry leader.

With a strong focus on Vintage, Fashion, Beauty, Tutorials, Entertainment and Lifestyle, Vintage Current helps you get to the heart of your target audience and make a real impact on your bottom line.



Vintage Current receives in excess of 3000 unique readers daily, 5000 subscribers and continues to grow.

Twitter following of 4500, Instagram following of 4900, You Tube Subscribers of 12,000, and 5000 Facebook friends and fans.

American readers count for approximately 41% of traffic, closely followed by Australians at 40%

83% of readers have an average online spend of $100 per week.

The average reader is female, aged between 18-50, with some readers as young as 14 and some as mature as 75!

Why do people choose Vintage Current?

  • Vintage Current provides a source of fashion inspiration aside from the main stream.  Focusing not on what is the latest trend driven look, but dressing for your personality and how it makes you feel.
  • Vintage Current shows how to look good on a budget, mixing vintage, recycled, home made and retail fashions.
  • Vintage Current is a place for inspiration AND advice. From tutorials to reader requested articles, this is a place to share, laugh and learn.


I’m so glad I found your blog. I think it’s amazing that you have two kids and still manage to look absolutely fantastic. And when I have those days when I really don’t want to get out of bed I always look to you for inspiration and I end up feeling better when I get all gussied up.” – Shannon

Absolutely , without a doubt, one of the coolest sites I’ve seen in a very long time.” – Jessica

Super Kawaii Mama is helping to change the world, one House Frau at a time!” – Mom’s Insider

If your looking for an original change of pace in the world of Fashion Blogging, Super Kawaii Mama delivers. With stunningly inventive daily outfits and first class tutorials, this Pin Up Girl for Glamour will get you into your glad rags in no time.” –  Carmel Divine


A variety of advertising models are available onVintage Current. Including traditional banner ads, product review and advertorial as well as sponsored segments.

There are a selection of standard packages available, but as no two businesses are alike, they can also be individually tailored to meet your needs.

*Product reviews are conducted on a discretionary basis. Feel free to contact us about your product or event.

NB: All advertorials will be conducted on a fully transparent basis to our readership. Only products or services  that are used and approved byVintage Current will be considered.

Candice DeVille
Even more!

Candice DeVille

Specialty Vintage Stylist, Blogger, and Presenter; Candice DeVille has been writing Vintage Current since early 2008. Based in Melbourne, Australia, she's always in search of the next glamorous adventure. Bringing you vintage style, glamour and inspiration for the 21st Century.
Candice DeVille
Even more!

Latest posts by Candice DeVille (see all)

8 thoughts on “Advertise

  1. Hi ,
    I have been peeking at your blog for about 4 mths. I love it and your pics. I found it by googling Kawaii pics and there is so much Kawaii mama in there. So adorable. Well I have a womens and kids shoe small site thats fairly new to etsy. I am trying to advertise it and would like to know about pricing.
    Thanks so much
    Sabrina Helloshoes:)

  2. Hi there,

    I have enjoyed reading a few of your blogs, and absolutely love the way that you’re promoting glamour and feminine style. I think both those qualities are definitely underated these days.

    I was one of the designers for Circa Nocturna this year, and I’m aware that you were one of the photographers there.
    The advertising I wish to discuss is with regards to my tailor-made vintage-inspired designer garments.

    If you think this might work with my designs, and have any suggestions, I’m very keen to hear them. Please feel free to look at my website (above) and let me know what you think.

    Thanks very much for your time,

    Emilie Gray

  3. Fur

    I have only just recently discovered your website – WOW – now I find myself going on there as often as I can! I especially love the tutorials -Thankyou

  4. Hi, I would like to know how much for the advertisement banner on the left. Thanks


  5. Nice site:) I’d love for you to review my hand made alternative fashion accessories! Will check out advertising options.

  6. Hi!
    I wanted to take a minute and introduce myself to you and let you know about my business. My name is Ari Munzer and I create and design my own jewelry line, Pistol Haute Jewels. Everything that I make is primarily one of a kind, and is generally made from about 50% vintage pieces that have been taken apart, and 50% new material. What comes from all of this is bold, beautiful, and sparkling creations!

    My design style is intricate and edgy, with a definite kitsch quality that’s not to be taken too seriously. All my pieces are designed to make a statement, and are definitely not for those looking to blend in.

    All of my current designs are available for viewing on my Facebook page at, or through my Etsy page at

    I would welcome the opportunity to discuss my work with you further,and would also love to send you some samples of my designs with the hopes of being able to collaborate with you in your blogging efforts to expose your readers to new and upcoming designers.

    I can be reached at this email (, or anytime via my cell : 203-589-4205.

    I look forward to speaking with you soon!

    Ari Munzer

  7. Hi Candice,
    My name is Stephen from Sheer Nylons. I am friends with Catherine from Kiss Me Deadly who gave me your contact details.

    I run a small online vintage and retro website ( in the UK. I have however been in Noosa Heads, Australia for the last 7 months with my Australian girlfriend Kerrin.

    We have been working on a number of projects and have justed started an Australian Ebay shop to promote some of my items.

    At heart I am a collector, with over 5000 pairs of Vintage stockings mainly, but a huge collection of Vintage Bra’s and Girdles all of which i am slowly indexing after years of collection all around the world.

    I would like to advertise on your website, but maybe start with a written article and i can supply some reference material and pictures for your website. I will of course pay for the privilage as a customer in return for links to my new Australian Ebay shop.

    Look forward to hearing from you.

    Take Care

    Stephen & Kerrin
    Sheer Nylons
    182 Wilsons Lane
    QLD, 4562, Australia
    0452 200 180

  8. Hi there,

    We are a new online retailer specialising in high quality design eco friendly children’s products. We stock beautiful vintage and retro fabric Jane Foster Designs products.

    We are interested in advertising with you but also have some suggestions of great products that you might consider featuring in your blog.

    One of our most popular product so far has been our DIY vintage doll kit using screen printed linen and vintage European fabrics.

    We are just about to put up on our site a range of Jane Foster products using gorgeous vintage and retro fabrics (cats, lions and rabbits which are prefect for Easter).

    Please do let me know if you need any more information. I love your site BTW.

    Cheers, Jade

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